I was watching USA on July 25, 2008. I saw an Arby's commercial that related to our class discussion on the 24th. In the commercial there was a squad of Arby's employees marching and saying a cadence. The leader yells "Beef n cheddar, oh so nice" "2 for 4, is one great price". Then the two guys at the back of the squad stop and look at each other. One says to the other "2 for 4 beef n cheddars" and the other guy says "are you thinking what I'm thinking". Then the two guys run off in the other direction to get Arby's sandwhiches.
This is a good example of the incentive theory. Incentive theory emphasizes the role of external simuli that motivate behavior. It is also when people are pulled toward behaviors offering positive incentives. The positive incentive in this commercial is the deal on the beef n cheddars. The two guys thoguht it was such a great deal they left to get it right away. Arby's is not the only fast food restaurant that uses the incentive theory to pull us in. All fast food restaurants do, they will do anything to make us "think" we are getting a good deal. The sad part is that it works.
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2 comments:
Great example. Wander how many people will get up and go to Arby's after reading that? Im about to head that way, so thats at least one.
I feel that the incentitive theory is used in the world in every day society. I think that parents may use this theory a lot with trying to fix bad behavior in their children from time to time. I think that people love this theory because like the article stated about Arby's, it makes you want whatever it is because you know that there is some type of award afterwards at the end eventually.
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